Percapita

For most of us, finances have never been easy. Despite the promise of guidance from financial institutions and fintechs alike, most banks don’t have their customers' best interest in mind, so how could anyone feel secure in their finances?

Why was Percapita built?

Percapita was built with the goal of offering a platform where real people could get the right information and tools at the right time to make the best money decisions for them.

After leaving his four-decade long career in finance, Percapita’s CEO Alex Ehrlich and his close friend and former colleague, Drisana Hughes, sat down to reflect on this question:

Why do financial institutions have to make huge profits at the expense of hard-working communities?

The truth is: they don’t.

But for years, traditional banks and financial services have operated in ways that make it difficult for everyday people to thrive. It’s clear—most banks and banking institutions have poor relationships with customers and often, these institutions take advantage of their customers.

Percapita was built to disrupt this broken system, and we created a platform where the focus is on serving our communities instead of taking from them. Our goal is to offer simple, transparent financial tools that meet you wherever you are on your financial journey.

We’ve redefined what financial wellness can be, and we make sure that your money stays in your hands and works for your needs.

If you want to know more about us, and how we’re helping our community reach their financial goals, join us in our app, content library, and on social media.

This material is for informational purposes only and should not be relied upon as guidance.