Percapita was founded by finance professionals and changemakers who share a vision for a more inclusive financial system. The company was created in response to a broken financial landscape that often leaves working families and people living paycheck to paycheck behind.
Percapita is building a new kind of financial services company—one dedicated to improving real financial wellbeing rather than just providing financial products.
Percapita helps individuals and families achieve financial wellness through a mobile app designed around everyday financial needs. The app offers tools that support spending, saving, and planning while helping users build healthy financial habits aligned with their personal goals. Beyond technology, Percapita collaborates with employers, nonprofits, and community leaders to bring financial resources directly into community networks.
This collaborative model ensures that financial support reaches people where they are, fostering stability and confidence one paycheck and one goal at a time.
Help people living paycheck to paycheck become financially well.
We're working to support the financial health of those too often overlooked by large financial institutions.
By investing in the financial growth of individuals and communities, Percapita aims to inspire a shift in the financial system to become more transparent and equitable.
Our founders saw how the financial system often overlooks working Americans and set out to change that. Backed by experts across disciplines, Percapita was created to build an inclusive, transparent financial platform focused on real financial wellness for everyday people.
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We aren't just changing how money works, we're changing who it works for.
Together, we bring fee-free banking, early pay access, and simple financial tools to the workers and families who need them most.
Whether someone joins us through a partner or directly in the app, we support them as they move toward financial confidence--one paycheck, one goal at a time.
Our team helped build Wall Street businesses and pivotal technology to drive modern finance. Now, we've stepped away to reimagine what those systems could look like for everyone.
We're using our expertise to create simpler, fairer financial tools for the people traditional banks often overlook.
Video courtesy of Fiserv, Inc.
Chief Executive Officer
A Wall Street visionary turned reformer, Alex built the first prime brokerage at Goldman Sachs and led global divisions at Morgan Stanley and UBS. For decades, he optimized profit and scale for the world’s most powerful institutions. Now, he’s using that same mastery to build something far more radical — a financial system designed to serve everyone.
Chief Revenue Officer
Aliah built her career at the highest levels of Wall Street, designing wealth solutions for the elite. But after years inside the system, she saw its blind spots — and decided to change it from the outside. Now, she’s the bridge between mission and market — bringing Percapita’s purpose to life through partnerships that empower employees, communities, and entire workforces.
Chief Strategy Officer
As the former CEO of Amalgamated Bank, Keith proved that profit and purpose can coexist. Under his leadership, the nation’s largest social-impact bank became a model for mission-driven finance. At Percapita, he safeguards the foundation ensuring innovation is matched by integrity, compliance, and trust.
Chief Technology Officer
Tony engineered the backbone of Wall Street long before the cloud existed. As Merrill Lynch’s former CTO, his patented innovations earned recognition from Bill Gates and placed him among the top tech leaders of his generation. Today, he’s using that legacy to rewire finance itself — turning decades of enterprise architecture into AI-driven systems that put people first.
Fill out this form to request a meeting with a Percapita representative and learn more about offering great financial products and services to your employees. You can also learn more on our Partner page.
